SalesStaff provides high-level appointment setting and demand generation services for business-to-business technology companies through the deployment and management of quota-based marketing programs. We research opportunities and successfully secure meetings with key executives on behalf of our clients' B2B sales teams to expand their sales pipelines and accelerate sales cycles.

Technology Sales Leads: Specializations

Unified Communications
Storage & Virtualization
I.T. Consulting
Network Security
Managed Services 
Business Intelligence
Software
EMR / EHR
SaaS
ERP

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The Name of the Game is Risk-Reward: Outsourced Lead Generation

 

Consider this: MarketingSherpa reports that 7 out of 10 organizations consider generating high quality leads their top challenge and that outsourced lead generation gives 43% better results than internal lead generation. One can make a pretty good business case for outsourcing the prospecting process of the sales funnel.

 

When it comes to lead generation and filling your topline sales funnel, there are really two choices: you can hunt for leads yourself or hire an experienced hunter. Of course we are biased, but outsourcing lead generation provides for minimal risk in terms of production and cost. Taking this function in-house does have its advantages – the most cited being that the sales process is all “under one roof.” This might make sense for some ultra-large B2B organizations that can appropriately mitigate the financial risks of the sales process. However, when calculating the ROI and the risk (even for those larger type companies), outsourced lead generation is a strong contender.

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